Who we are:
Axxon was founded in 2014 to help businesses improve efficiency, safety, and security by providing solutions such as fleet tracking & management, connected dashcams, and wireless temperature monitoring. Currently, we’re serving more than 500 companies in the Caribbean in a wide range of industries such as retail & distribution, transportation & logistics, field services, government & public safety, and many more. You can read a bit more about who we are on our website: https://axxon.co/about/
About the role:
As a Content Marketing Specialist, you will be a key player in our marketing team, responsible for creating and executing content strategies that nurture leads, engage customers, and drive brand awareness. Your role will involve writing compelling content for our blog, optimizing SEO, crafting success stories, and managing monthly newsletters and quarterly emails to our CRM contacts. Proficiency in HubSpot and Figma is highly desirable.
In this role, you will:
- Develop and implement content marketing strategies to nurture leads and engage customers throughout their lifecycle.
- Write, edit, and publish high-quality content for our blog, ensuring it aligns with our brand voice and SEO best practices.
- Optimize content for SEO to improve organic search rankings and drive website traffic.
- Create and communicate customer success stories and case studies to showcase the value of our solutions.
- Manage and produce monthly customer newsletters and quarterly emails to our CRM contacts.
- Collaborate with the marketing team to design and execute customer marketing campaigns that drive engagement and retention.
- Utilize HubSpot for CRM management, email marketing, and analytics.
- Use Figma to create visually appealing content and marketing materials.
- Analyze content performance metrics and make data-driven decisions to optimize content strategies.
- Stay up-to-date with industry trends and best practices in content marketing, SEO, and the fleet tracking and management industry.
- Work closely with cross-functional teams including sales, customer success, and product development to align content with business goals.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Content Marketing Specialist or similar role in a SaaS company, preferably in the fleet tracking and management industry.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in HubSpot for CRM management, email marketing, and analytics.
- Experience with Figma for creating visually engaging content.
- Solid understanding of SEO principles and content optimization techniques.
- Ability to analyze data and metrics to measure content performance and inform future strategies.
- Excellent project management skills with the ability to manage multiple projects and deadlines.
- Creative thinker with a passion for storytelling and engaging audiences.
Preferred skills:
- Experience with SEO and content optimization techniques.
- Familiarity with marketing automation tools and CRM software.
- Experience in customer marketing and lead nurturing.
About you:
We are looking for a dynamic individual, with at least 2 years of relevant professional experience, who can join an ambitious and driven team. This is a unique opportunity to work with innovative, market leading technology that enables businesses to achieve peace of mind.
You’ll be an ambitious self-starter who is passionate about technology, internet of things (IoT), marketing, etc. You'll have a higher degree or extensive relevant experience, and you’re looking for an opportunity to take on more responsibility, to get stuck in, and realize the next step in your career.
At Axxon, we welcome all. All sizes, colors, cultures, sexes, beliefs, religions, ages, and people. We depend on the unique approach of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Axxon is a place where people from all backgrounds can make an impact.
To apply for this position, please send your CV with a cover letter to hr@axxon.co.
